
Emotion is our material
At AY-PE, emotional connection drives everything that we design. Where projection, light, film, sound and digital interaction spark understanding, joy and awe - seamlessly transporting people into moments, purpose and meaning.
Every bespoke, artistic media experience we design is grounded in how people think. Our commissions move beyond just spectacle - transforming ideas into living experiences which are felt, remembered and shared.
For Museums and Attractions: Transforming culture and heritage into powerful, modern experiences that spark visitor curiosity, emotion and lasting understanding.
For Brands: Creating unforgettable experiences which move people - sparking memory, desire and belonging in clients, customers and teams.
Global impact.
We're proud to collaborate with incredible clients and partners, together creating work that moves, inspires and connects audiences around the world.
Our AV and interactive designs feature in sold-out exhibitions, award-winning museums, brand and visitor centres, in unforgettable live, immersive experiences and throughout the worldwide press.
Seen by over 12 million visitors each year at prestigious venues such as the British Museum, Science Museum, Edinburgh Castle, Canterbury Cathedral, Hampton Court Palace, Silverstone, Rangers FC and more, our work blends emotion, digital artistry and technology for exceptional lasting impact.










Services.
For launches, campaigns, experiences, attractions, museum galleries, events and festivals - we push creativity further, quality higher and connection deeper.
From concept to completion, through agile collaborative review stages, our multidisciplinary team of AV designers, digital artists, programmers and technicians bring stories to life in immersive media.
With over 17 years experience, we create projection shows, films, soundscapes, digital interactives, audio design, soundscapes, interviews, holograms, light art, animation, 3D CGI and mixed reality experiences - crafted to engage, inspire and stay with people long after they have left.

Some of the things we do...

THE INDEPENDENT,
UK PRESS
The audio-visual spread throughout the galleries are enormously effective... so artistically done that it could almost be on show at Tate Modern.
EXHIBITIONS MANAGER,
BLETCHLEY PARK
AY-PE responded to our brief with a combination of creative flair and common sense. Their evident experience informed how users engage successfully, with an audience-centred design approach. AY-PE are friendly and approachable but always professional, and a lovely company to work with.
ITV,
XR VIRTUAL REALITY
It's great! It engages audience emotion 'viscerally'. It ticks our boxes - entertaining, but with education.
HEAD OF EXHIBITIONS,
SILVERSTONE MUSEUM
The team constantly delivered in what was a challenging schedule with ambitious content (that was far from straight forward!).
Latest news & insights
Get in touch.
We're excited to chat about your film, sound, interactive, MR/ XR ideas - just let us know what you'd like your audience to know and most importantly, how you want them to feel.
Boutique to epic, ancient history to mass audience campaigns - let's make memories happen.