ay-pe is a team of creative people: filmmakers, animators, visual-effects artists, illustrators, designers and programmers.  We produce engaging, creative solutions across many varied disciplines for clients large and small both in the UK and abroad.


We have been designing solutions: exhibitions, immersive experiences, interactives, films and animation for museums, arts institutions, design agencies and international visitor attractions for over 17 years


We are experts at creating experiences to stimulate human emotion. It serves our clients and our audience well and keeps them coming back for more.




Simon Ackerley - Managing Director

Born; The glorious North East to Dot and John.

Bred; Teesside University, 1995 - 1998

Co-Founder ay-pe, 2008


Richard Playford - Creative Director

Born; Leeds to Keith and Christine.

Bred; Edinburgh College of Art, 1992 -1996

Co-Founder ay-pe, 2008


Vicky Blakey - Producer

Born; Bradford to Dorothy and Bob.

Bred; Coventry University (Fine Art), 1991 - 1994

Joined ay-pe June 2009


Anna Caban - Media Designer

Born; Gorzow Wlkp. to Ewa and Marek

Bred; The Royal Academy of Art, 2008 - 2012

Joined ay-pe May 2013


Simon Kendrew - Senior Software Developer

Born; Aylesbury to Philip and Frances

Bred; Nene University College, Northampton, 1995 - 1998

Joined ay-pe August 2016